Our Story
At Crowe & Co, we know that a genuine "thank you" has the power to connect, uplift, and inspire gratitude—especially when it's heartfelt and unexpected.
A family-run business since 1972, Crowe & Co began with Aud — Sherry’s grandmother — and her legendary Audie Fruitcakes. What started as homemade holiday treats baked for loved ones grew into corporate gifts in high demand, with Aud beginning her baking craft as early as June to meet the season’s needs.
In 2013, Sherry took the reins, expanding the humble fruitcake legacy into one of New Zealand’s premier online gifting destinations—offering elegantly curated boxes and unforgettable gifting experiences.
Meet The Team
Sherry Harvey
Sherry launched Crowe & Co in 2013 after inheriting her grandmother Audrey Crowe’s fruitcake business. 2018 Sherry went full time and has gone from strength to strength building a solid gifting brand with a fantastic reputation for quality and exceptional customer service. Sherry loves the gifting industry as it brings joy and happiness to everyone.
Courtney knott
Courtney joined the Crowe & Co team in April 2024, bringing her fabulous energy and expertise to every aspect of the business. From processing orders to managing social media and marketing tasks, Courtney ensures that every customer enjoys a seamless and delightful experience. Her exceptional attention to detail and friendly manner make her an invaluable part of the Crowe & Co family. Rest assured, you're in excellent hands with Courtney at the helm of our production, social media, and marketing success!
Denise Moore
Denise is a master of gift presentation, ensuring each Crowe & Co gift box is packed to perfection. With her careful touch and eye for detail, Denise takes pride in creating beautifully prepared gifts that are sure to impress. Her dedication to quality ensures that every box leaves the studio looking stunning and ready to delight its recipient.
Maggie Mcgoldrick
Maggie is the heart of our studio operations, keeping everything running smoothly behind the scenes. As our Prep Queen, she ensures all the elements for each gift box—folded boxes, perfectly cut paper, and neatly tied ribbons—are ready for the team to pack with care. Maggie also keeps the studio in order, from unpacking stock to general housekeeping, making sure everything is in its place. Her efficiency and attention to detail keep the Crowe & Co studio buzzing like a well-oiled machine!
