Every Gift Can Make a Difference: Why We Support Upstream

At Crowe & Co, gifting has always been about more than what's inside the box.

A thoughtful gift can brighten someone's day, strengthen relationships, celebrate milestones and remind someone they're valued. But we also believe that kindness doesn't have to stop with the person receiving the gift.

Currently several Care and Support Gift boxes have a $10 charitable donation.

Why Upstream?

While our customers are welcome to nominate a charity that's meaningful to them, if no preference is selected, we proudly donate to Upstream.

Upstream is a New Zealand social enterprise that helps businesses turn everyday transactions into lasting community impact. By partnering with businesses and suppliers, they create sustainable funding for charities supporting the wellbeing of young people across Aotearoa. Rather than relying solely on traditional fundraising, Upstream has developed a model that enables businesses to give back simply by doing business.

At Crowe & Co, we love this approach. It reflects our belief that thoughtful business decisions can create positive change, and that even a simple gift can have an impact far beyond the person receiving it.

By making Upstream our default charity partner, we're helping support organisations that provide counselling, mentoring, early intervention and inclusive services for young people throughout New Zealand. And because our customers can also nominate a charity that's close to their heart, every gift becomes an opportunity to give in a way that's personally meaningful.

Giving You the Choice

We know that generosity is personal.

Many of our customers have charities close to their hearts—whether through personal experiences, family connections or causes they're passionate about.

That's why, when placing an order for a Care & Support gift, you have the option to nominate the charity you'd like your $10 donation to support.

If you don't select one, your donation will automatically go to Upstream, helping us collectively contribute to a cause we're proud to stand behind.

Corporate Gifting with Purpose

For many of our corporate clients, gifting is about reflecting their company values as much as thanking clients or recognising staff.

By including a charitable donation with every gift, businesses can extend the impact of their appreciation beyond the recipient. It's a simple but meaningful way to demonstrate care, community and social responsibility—all through a beautifully curated gift.

Kindness Has a Ripple Effect

Whether you're sending a get well gift, welcoming a new employee, celebrating a settlement, thanking a client or simply letting someone know you're thinking of them, your gift now carries an even greater purpose.

One thoughtful gift.

One meaningful donation.

One more opportunity to make someone's day a little brighter.

If you would like to connect with Crowe & Co through Upstream. Please visit this link to submit the enquiry.

Thank you for helping us spread kindness—not just through gifting, but through giving back.

Together, we're making every gift count.